course outline-analystadda

Course Outline

Integrated Digital Marketing Strategy

  1. The Customer-India on Digital – digital trends: internet users, male v/s female, age groups, -Devices, multi-screening, 
  2. Marketing Principles: AIDA, Purchase Cycle, Moments of Truth 
  3. Creating Digital Moments of Truth – AHA Moments 
  4. Digital Strategy: Branding v/s Acquisition.
  5. Campaign Optimization – Test, Learn, Deploy what works.